by smoker » Wed Apr 27, 2005 11:07 am
2 words.........hot dogs....i swear to you in all my years of retail experience i have never seen people come in to a store and check you out like they will for a free hot dog..sounds dumb but i swear by it. spend a week or two getting the word out maybe an ad in your local paper for an open house or grand opening get a couple of cars you have done parked out front clean your shop and give away hot dogs..........charge for pop if you must cheap pop from walmart for free would be better and throw some onions on the grill and you will have people hanging out for hours...they may not buy that day and you may not have great sales but it will do wonders for getting your name out there. another suggestion is that anytime you open a new store you have to have a deal on something....maybe a deal on a pair of 10's but not just slightly better than normal retail and not neccasarily a brand you always carry. look at some manufactureres and see if you can get deals on closeouts or something and dont look to make a ton of money on them.. i think credence had a deal on some 10's for like 45 a pair or something to dealers. nice speakers but if you had a grand opening where you sold a pair of 10's for say 79 bucks you will not only make like 30 bucks a pair but will probably get a lot of install work and we all know labor is where its at. labor is always the same whether its an audiovox cassette deck or a clarion pro audio dvd h/u or a set of roadmaster 12's or alpine type r's the same work goes into each one...........
2 words.........hot dogs....i swear to you in all my years of retail experience i have never seen people come in to a store and check you out like they will for a free hot dog..sounds dumb but i swear by it. spend a week or two getting the word out maybe an ad in your local paper for an open house or grand opening get a couple of cars you have done parked out front clean your shop and give away hot dogs..........charge for pop if you must cheap pop from walmart for free would be better and throw some onions on the grill and you will have people hanging out for hours...they may not buy that day and you may not have great sales but it will do wonders for getting your name out there. another suggestion is that anytime you open a new store you have to have a deal on something....maybe a deal on a pair of 10's but not just slightly better than normal retail and not neccasarily a brand you always carry. look at some manufactureres and see if you can get deals on closeouts or something and dont look to make a ton of money on them.. i think credence had a deal on some 10's for like 45 a pair or something to dealers. nice speakers but if you had a grand opening where you sold a pair of 10's for say 79 bucks you will not only make like 30 bucks a pair but will probably get a lot of install work and we all know labor is where its at. labor is always the same whether its an audiovox cassette deck or a clarion pro audio dvd h/u or a set of roadmaster 12's or alpine type r's the same work goes into each one...........